Word As Image and Modular Font


Jessica Hische:


Jessica Hische is a american designer, illustrator and typographer living in Brooklyn.

Though Hische primarily works in lettering, she has produced a number of typefaces. Hische has worked with clients such as Penguin Books, The New York Times, Tiffany & Co., American Express, Target, Victoria’s Secret, Nike, Samsung, and Wired Magazine.


  • Papyrus Goodbye

I like this piece of work as there is a variety of different type included in it, some are fancy with swirls ‘Farewell’ etc and others in a more block form ‘Ciao’ etc. Sometimes when a lot of different fonts are mixed together in the one image it can be a bit much, but I think this works well as they look quite similar and aren’t completely different.

I also really like the bright colours used on the type.

Papyrus Goodbye

  • Love Stories – The New York Times

I like the type in the image below, as it resembles a ribbon. The type looks like a loose piece of ribbon which was bent and twisted to give a nice swirl on the letters and a shadow backdrop to them. I also like how the subtle swirls intertwine with the letters but still being readable.

Love Stories - The New York Times

  • Neiman Marcus Tag

I don’t really like the type on the tag below, as I think there is too much going on with all the swirls and it makes it a bit more difficult to read the type. You can’t really tell straight away if the swirls are part of the words, but when you look closer you realise they are just part of the decoration on the tag.

Neiman Marcus Tag

  • CAA Friday Night Party

I dislike this type below, as I don’t like the choice of fonts used together. To me they seem like polar opposites and I don’t think they go with each other well. The font used on ‘CAA’ and ‘PARTY’, i especially don’t like as it just seems to look lost and out of place on this image. It may work better if the background was different.

CAA Friday Night Party


 ( https://en.wikipedia.org/wiki/Jessica_Hische )

( http://jhische.com/ )

 ( http://www.jessicahische.is/wavinggoodbye )

( http://www.jessicahische.is/inlovewiththenewyorktimes )

( http://www.jessicahische.is/feelingsogifty )

( http://www.jessicahische.is/alldolledupandreadytoparty )

Paula Scher:


Paula Scher is an american graphic designer and illustrator.
She didn’t really draw well, but learned to illustrate with type. She began designing for the music business in the 1970 when she got out of school and she was senior art director at CBS records (now sony) when she was 26. She was responsible for the design and production of about 150 albums a year. She learned how to work in every style and became obsessed with period typography. Besides designing, she is very passionate about painting large scale maps as seen below. Scher also said the best piece of advice she has ever been given is to ‘illustrate with type’.


  • Citi Bank Logo Design

This logo for Citi Bank is one of the most iconic and widely recognised bank logos in the world. I think it works really well, as it’s not your typical bank logo which makes it unique and different to all the other bank logos. I like the little arch over the type and the difference in colour between that and the type.

Citi Bank Logo Design

  • New Jersey Performing Arts Center – Exterior Graphics (Up Close)

I really love this idea of having the art on the exterior of the building. It would make anyone walking past very intrigued as to what the many words say. The type here is just kept simple so its readible with some words outlined with black with the background colour inside and others outlined with yellow inside.

New Jersey Performing Arts Center exterior graphics

  • World Map Painting

This is another one of Scher’s great pieces of art. This piece of work must have took a long time to complete as it’s so detailed with each place in the world having a spot on this world map painting. I personally think it is a more enjoyable way of looking and reading a map, instead of a basic world map. This would be a great poster in a classroom as it would be fun to try read all the words and were the different places are.

World Map Painting

  • New Jersey Performing Arts Center – Exterior Graphics (Up Close)

Here is just another view of the type on the exterior of the building. It turns an ordinary building into something extraordinary, that stands out amongst the other buildings beside it.

New Jersey Performing Arts Center exterior graphics


( http://www.designboom.com/design/paula-scher-interview/ )

( http://famouslogos.net/citibank-logo/ )

(http://www.designboom.com/design/paula-scher-interview/ )

Herb Lubalin:


Herb Lubalin was an american graphic designer.

Recognized as one of the most influential typographers of the 20th century Herb Lubalin provided more than amazing letterforms, he boldly designed groundbreaking imagery. After he entered college, he quickly became entranced by the possibilities presented by typography as a communicative implement. He also designed a typeface called, ITC Avant Garde.


  • Cooper Type

This type is really interesting. I like how some of the letters are connected and sideways. It makes it that more interesting to  look at.

Cooper Type

  • Cabeceras-Publicaciones

My favourite one here is the last one ‘Families’. I like it because it incorporates figures of people in the middle of the word to show a family relating to the word written. It’s a word as image. The other two are fairly straight forward, the second one has the next part of it inside the letter ‘o’ and the first which i don’t really like, has both the ‘r’ connected to each other.

Cabeceras-Publicaciones - http-::meetinghouse.co:2013:02:10:inspiration-herb-lubalin:

  • Type-1

I like how the letters are intertwined to make it more fun and quirky to read and to see were each letter of the alphabet is placed.


  • Avant Garde Gothic

This is one of the fonts that Lubalin invented called ‘Avant Garde Gothic’.

l'oeuvre de Herb Lubalin | 1 | reproduction interdite | usage st


( http://www.aiga.org/medalist-herblubalin/ )

( https://en.wikipedia.org/wiki/Herb_Lubalin )

( http://www.meetinghouse.co/2013/02/10/inspiration-herb-lubalin/ )

Ji Lee:

 jilee1Ji Lee is a Communication Designer at Facebook, and former designer and creative director at the Google Creative Lab, who is known for his illustrations and public-art projects. He also teaches at the School of Visual Arts.

Lee was born in Seoul, South Korea. He moved to Brazil when he was 10, and later came to New York City to study at Parsons School of Design. He ended up graduating with a degree in communication and graphic design.


  • The Grand Budapest Hotel

I like how the ‘H’ is made into a hotel bed to be incorporated into the word ‘hotel’. It is a good way to have the word instead of just simply having the word ‘hotel’ written.

TheGrand Budapest Hotel

  • Clock

This image has a clock as the ‘O’ and the ‘L’ as the hands on a clock.


  • Elevator

This image has the up and down buttons in an elevator as the ‘va’ in this word.


  • American Sniper

I like how the sniper gun is incorporated in this title.

This is a link to Vimeo were there is a video of the above work and other work relating to ‘words as images’. The video has the words moving around instead of just being still images and also there is sound effects to go with them. I prefer to see the word as images moving around with the sound effects than just a still image.

( http://www.vimeo.com/30168074 )

Ji Lee


( https://en.wikipedia.org/wiki/Ji_Lee )

( https://en.wikipedia.org/wiki/Herb_Lubalin )

( http://www.pleaseenjoy.com/projects/personal/word-as-image-best-pictures-nominees-of-oscar-2015/#image1191 )

( http://www.pleaseenjoy.com/projects/personal/word-as-image/ )

Examples – Typography:


( Type 1:Digital Typeface Design – Nathan Gale )

  • Process was created by expanding on the effect achieved by the mechanical printing of the ‘best before’ date on a cardboard carton.

I like how this font was created by using the ‘best before’ dates on cardboard cartons. I think the font looks great and its a great idea using a simple marking to create a font. With our own modular fonts we used shapes we created and then made a font using them.

10 type

( Type 1:Digital Typeface Design – Nathan Gale )

  • FF Graffio is a nervous-looking typeface that was designed after a visit to the cinema to watch the film Natural Born Killers.

I like the roughness to this font. It’s just basically roughly sketched or scribbled but it looks pretty cool just like that, as most fonts are done very professionally and neat and this one is just scribbles which makes it a fun and quirky font.


( Type 1:Digital Typeface Design – Nathan Gale )

  • Inkdup is a gestural typeface created with fingers and printing inks. It was drawn backwards on plexiglass, then printed face down on to newsprint, scanned and converted to outlines.

I don’t really like this font as it’s not very imaginative, it’s basically just ink on a finger and smudged to make the shapes of letters. It looks ok, but it wouldn’t be my favourite of the fonts I found.


( Type 1:Digital Typeface Design – Nathan Gale )

  • 1st Avenue was based on letters from an old metal neon sign found on First Avenue and Third Street, New York. The inconsistencies were achieved by cutting the digitalized letters apart and then pasting them back together in Photoshop.

I like the concept behind this font, that they were previously letters on an old metal sign in New York and then brought into Photoshop and digitalized. I think it turned out really well and it’s a good idea.


( Calligraphy with Photoshop – George Thomson )

I like this version of a typeface I found in a Calligraphy book as the colours work well combined with a good font. I like the layout of the font and the way the letters are placed.


Modular Font:

We had to create random shapes on pages, not knowing that they will then be used to create our very own quirky fonts.




From these shapes we had to choose two to three shapes that we thought would work in a font and be easily manipulated into different shapes and letters.

I chose the following shapes:


I scanned these shapes onto the computer and image traced them.

Then I started to build some of the letters from the alphabet with the shapes chosen. Some of the letters made other letters from the alphabet by simply turning them around and rotating them.


These are just some of the letters.

I started to realize my font was starting to look like an irish celtic font with the swirls etc. So I looked at some celtic fonts just to see how they looked and how they were laid out with each letter.


  • Celtic Alphabets – Judy Balchin



I like the design of this celtic font as its a mixture of different marks including swirls, like my own font. It’s quite intricate but you can still easily make out each letter.


I like the simplicity of this design and how the marks are inside the lettering.


Here is an example of how the numbering is incorporating the celtic design too. I like the simplicity of just having a swirling design added to it.

  • The Calligraphy Handbook – Emma Callery


I like how this font is created by just connecting lines in different directions. It makes it look simple and effortless.

As I began to create my font with those shapes, I looked at some of my other shapes and realised I didn’t really like the font I was creating so I started to make another font instead.

I started to mess around with some of my other markings, and began to create another font which I seemed to like more than my first font.


I just started by creating the simplest letters first.


I decided to use this as my font and the other one as a sample of how I started out and then changed my mind about my first font.

I then began to start the layout process my font.

I used the rulers in illustrator to get the ‘x’ height of my font and then just measured the same height for each row of letters so that they would all be the same size.


As well as creating A-Z in my font, I had to add numbers 0-9, name my font and lay it out similiar to other layouts of fonts.

My Final Font:

I enjoyed creating my very own font even if it was a bit wild and quirky. It shows that you can make a font out of simple markings and shapes on a page.