The Curly Kale

The Curly Kale is a catering company that create healthy homemade foods for students in our college. They want students of our college to not just eat healthier foods but to have some healthy home cooked foods while in college. They want a range of designs done for their company and the canteen including menu’s, signs, posters and a menu design for the blackboard were there menu is.

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Chalk Board Designs:

BlackBoard-Wall_calendar

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article-0-1DAF3D4D00000578-637_470x497

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References:

http://www.homedit.com/26-blackboard-decoration-ideas/BlackBoard-Wall_calendar/

http://www.dailymail.co.uk/news/article-2624843/Chalk-talent-Guerrilla-design-students-anonymously-create-masterpieces-classroom-blackboards-motivate-schoolmates.html

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Chalk Board Menu’s:

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References:

http://www.baristaexchange.com/forum/topics/1688216:Topic:199320?commentId=1688216%3AComment%3A259749

http://www.dreamstime.com/stock-illustration-chalkboard-restaurant-menu-template-full-vector-image44912756

http://graphicriver.net/item/monster-chalkboard-menu/2578666

Thelma's Deli Chalkboard Menu

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Food Place Cards:

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References:

http://www.brit.co/fall-place-cards/

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Menu Designs:

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http://www.creativebloq.com/design/creative-menu-designs-1131620

Beautiful Restaurant And Coffee Shop Menus For Inspiration

http://jayce-o.blogspot.com/2012/12/45-inspiring-examples-of-restaurant.html

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Food Patterns / Doodles:

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pattern

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References:

https://creativemarket.com/itembridge/8693-Vintage-Food-Patterns

http://www.dreamstime.com/stock-illustration-healthy-food-pattern-diet-seamless-fruit-vegetable-endless-textured-background-image50457325

https://creativemarket.com/microvector/121814-Healthy-food-background

http://www.happyhappycollective.com/#/emily/

FOOD PATTERNS

http://www.123rf.com/photo_13120547_healthy-food-doodle.html

http://www.thinkstockphotos.in/image/stock-illustration-natural-food-doodles/474194441

http://www.shutterstock.com/pic-276002048/stock-vector-hand-drawn-local-food-doodles.html?src=lLHHkL0bnfvLMXZoN8bJyA-1-21

https://www.vectorstock.com/royalty-free-vector/doodle-healthy-food-vector-1112613

http://www.dreamstime.com/stock-illustration-fruits-doodle-healthy-food-background-vector-hand-drawn-sketch-your-design-illustration-created-personal-sketch-image54386531

https://www.colourbox.com/vector/doodle-food-icons-eat-well-plate-vector-illustration-vector-14246341

https://www.colourbox.com/vector/doodle-food-icons-eat-well-plate-vector-illustration-vector-16991169

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Healthy Eating / Motivational Quotes:

Eat-Quinoa1-937x700

201d148cdd6d55ae_nourish-your-body

791185331-5b437e8382b59be15837d5865f6a854b

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8914bc0f901eb65cf174f145292ab26b

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References:

10 Inspirational Healthy-Eating Quotes That Won’t Make You Cringe

http://www.popsugar.com/fitness/Food-Nourishment-Quote-30985172

http://quotesgram.com/healthy-eating-quotes/#AXxGruXbeR

http://www.popsugar.com/fitness/Weight-Loss-Inspiration-From-Instagram-36003170#photo-36003170

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Paper Menus Designs (Templates):

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menu1

menu2

menu3

menu5

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menu11

menu22

menu33

menu44

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References:

http://www.zazzle.co.uk/wedding_menu_blue_grey_damask_personalised_rack_card-245570515506409704

http://www.zazzle.co.uk/mint_green_polka_dot_pattern_wedding_menu_custom_rack_cards-245213583382039808

http://www.zazzle.co.uk/coral_ombre_wedding_menu_personalised_rack_card-245043471638776957

http://www.zazzle.co.uk/cupcake_bakery_menu_rack_card_pastel_kawaii-245094083709610726

http://www.zazzle.co.uk/wedding_menu_seashell_style_pattern_customized_rack_card-245169563733837674

http://www.zazzle.co.uk/modern_brushstrokes_gold_stripes_wedding_menu_customised_rack_card-245018281692925999

http://www.zazzle.co.uk/light_pink_pattern_wedding_menu_design_personalized_rack_card-245554973124171166

http://www.zazzle.co.uk/modern_coral_floral_illustration_wedding_program_personalized_rack_card-245829348805808167

http://bpando.org/2014/06/27/logo-casa-virginia-by-savvy/

https://www.etsy.com/ie/listing/94500602/tea-length-wedding-programs-simple?ref=market

https://www.etsy.com/ie/listing/170992021/wedding-menu-card-template-download?ref=market

https://www.etsy.com/ie/listing/190312304/wedding-menu-card-template-editable-pdf?ref=market

http://www.zazzle.com/elegant_purple_floral_wedding_menu_stationery-229891352851108225

http://www.zazzle.com/luxury_purple_blue_floral_spring_wedding_menu_4x9_25_paper_invitation_card-161240334238085313

http://www.papercrush.com.au/pastel-watercolour-wedding-menu

http://www.papercrush.com.au/splashed-in-wedding-menu

http://www.papercrush.com.au/splashed-in-pink-wedding-menu

http://www.papercrush.com.au/violet-geo-wedding-menu

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Curly Kale:

kale1

kale2

kale4

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curly-kale

IMG_2071-Curly-kale-leaf

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Reference:

http://www.territorialseed.com/product/kl359/purple_power

http://www.learn2grow.com/gardeningguides/edibles/vegetables/halethekale.aspx

https://bluejeangourmet.wordpress.com/2010/02/17/kale-chips/

http://www.dreamstime.com/stock-photo-ornamental-curly-leaf-purple-kale-healthy-vegetable-cooking-ingredient-decorative-striped-wooden-board-featuring-image37970430

http://www.gourmetsleuth.com/ingredients/detail/curly-kale

http://www.dreamstime.com/royalty-free-stock-photo-curly-kale-leaves-image17279875

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Initial Logo Designs:

Here are a few ideas for a logo that I tried on Illustrator and Photoshop.

curly-kale-layouts

Here, I got images of curly kale from the internet and imaged traced and changed them slightly. I used different layouts and pastel type colours that the client asked for. The design above with the purple heart shaped curly kale and I liked this design the best, as they want to make students eat better foods that are good for you and I thought the shape of the heart tied in well with that.

curly-kale-type

Here in this design I used an image of curly kale and incorporated it into the text. I don’t think this would necessarily be a logo for them but I was an idea had come up with and could work for something else other than a logo.

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Healthy Food Characters:

Healthy Food Cartoons_Vege_Cartoons_clipart_image

Healthy Food Cartoons-Cartoon-healthy-food

Healthy Food Cartoons-Healthy Food Clip Art

7614233-A-set-of-healthy-food-cartoon-characters--Stock-Vector-cartoon-vegetables-fruit

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Reference:

http://chinese-food-delivery.blogspot.ie/2012/09/healthy-food-cartoons_19.html

http://www.123rf.com/photo_7614233_a-set-of-healthy-food-cartoon-characters.html

http://cool-food-image.com/cartoon-pictures-of-food.html

http://www.dreamstime.com/stock-illustration-seamless-healthy-food-pattern-white-background-image44174484

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Jon Burgerman:

jon-burgeman-graffiti

jon-burgerman-banquet-artwork

jon-burgerman-characters

jb

jb1

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References:

JON BURGERMAN
Interview with the English artist

http://www.mediamolecule.com/blog/article/jon_burgerman_original_sticker_kit

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Chris Piascik:

john1

john2

john3

john5

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References:

Patterns

Patterns

Patterns

Patterns

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Examples of Vintage Typography:

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tonicnervecharacters

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Reference:

http://www.webdesignerdepot.com/2009/07/50-examples-of-vintage-typography/

https://www.letterheadfonts.com/fonts/tonic.php

https://creativemarket.com/Seniors/25671-Shintia-Script/screenshots/#screenshot1

http://medialoot.com/blog/10-must-have-casual-script-fonts-with-a-vintage-flare/

http://72dpi-germany.de/10-fantastic-high-quality-old-fashioned-vintage-fonts/

https://creativemarket.com/blog/2014/07/28/20-old-school-fonts-for-creating-vintage-sign-art

http://www.hongkiat.com/blog/vintage-typography-logo-designs/

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Vintage Colour Palettes:

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References:

http://www.colourlovers.com/palette/404057/Lost_Inspiration

http://www.colourlovers.com/palette/427640/b_a_t_i_k

http://www.colourlovers.com/palette/401649/r_e_t_r_o

http://www.colourlovers.com/palette/441358/E_t_h_n_i_c

http://www.colourlovers.com/palette/462806/Old_Lilac

http://www.colourlovers.com/palette/441633/Anything_Goes

http://www.colourlovers.com/palette/573494/onaso

http://www.colourlovers.com/palette/574452/humano

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Chalkboard Typography:

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Happy-Holidays-chalkboard-800x757-570x539

Chalkboard Designs:

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References:

How To Create a Realistic Chalk Lettering Effect

https://creativemarket.com/blog/2014/03/14/10-creative-examples-of-chalkboard-typography

The Land of Nod Holiday Party + Discount Code

http://www.my3monsters.com/2012/11/a-thanksging-chalkboard-design-with.html

http://jujuhomes.com/10-chalkboard-ideas-for-your-kitchen-interior-design/chalkboard-ideas-is-simple-but-useful-to-be-installed-in-your-cooking-area/

http://jujuhomes.com/10-chalkboard-ideas-for-your-kitchen-interior-design/chalkboard-ideas-is-one-of-the-best-derocation-that-suitable-to-be-applied-in-your-kitchen-area/

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Cafe Colour Schemes ( Welcoming):

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References:

http://www.colourlovers.com/blog/2010/11/23/8-coffee-shops-using-color-design-to-attract-customers

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Healthy Food Colours:

Red, Orange, Green, Yellow and Purple

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Examples of Healthy Food Logos:

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logo1

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logo

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logo22

logo33

logo44

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References:

https://stocklogos.com/logo/health-food-0

http://www.brandcrowd.com/logo-design/details/28595

https://stocklogos.com/logo/healthy-food-0

https://www.logodesign.co.uk/latest/page/20/

https://stocklogos.com/logo/healthyfood

http://www.logoopenstock.com/logo/preview/1017/food-shop-logo

http://www.logoopenstock.com/logo/preview/1079/apple-design

http://www.shutterstock.com/pic.mhtml?irgwc=1&tpl=42419-43068&id=237211783&utm_medium=Affiliate&utm_campaign=Open%20Stock%20Network&utm_source=42419

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Images of healthy foods:

270406-avocados

NCI_03

chickpeas

Bell Pepper

RED-KALE-by-Slyudmila-Dreamstime-Stock-Photo

5-May-and-tomato-0141-300x216

Broccoli

fresh carrots isolated on white background

665_110458_DSC_9538

Leek

Fresh bulbs of onion on a white background

GarlicCloves

banana-3

Unknown

gdftghj

Raw Organic Quinoa Seeds

Orange-and-almond-srping-cake-hero-58d07750-0952-47eb-bc41-a1ef9b81c01a-0-472x310

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Colour Schemes:

I created possible colour schemes using Adobe Color;

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cafe_mia_menu_design_by_yigitarslan-d33wyfh

Examples of Vintage Menu Designs:

bifold-menu

food-menu

restaurant-menu-design-bshk-5

restaurant-menu-design-bshk-8

restaurant-menu-design-bshk-9

vintage-menu

vintage-design-elements-29224637

Coffee-5

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References:

http://www.deviantart.com/art/Cafe-Mia-Menu-Design-187974989

25 High Quality Restaurant Menu Design Templates

http://www.dreamstime.com/royalty-free-stock-photography-vintage-design-elements-image29224637

http://freedesignfile.com/81602-vintage-coffee-menu-typographic-design-vector-05/

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Examples of Vintage Food Illustrations:

Illustrations-food-2

Illustrations-food-5

Illustrations-food-1

13253813-hand-drawn-set-vegetables

Drawing-foods-retro-illustrations-vector-05

set-of-vintage-food-labels-with-place-for-price-retro-signs-with-grunge-effect-vector-illustration_121796350

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References:

http://freedesignfile.com/23396-hand-drawn-vintage-food-illustrations-vector-02/

http://freedesignfile.com/23405-hand-drawn-vintage-food-illustrations-vector-05/

http://freedesignfile.com/23393-hand-drawn-vintage-food-illustrations-vector-01/

http://www.123rf.com/photo_13253813_hand-drawn-set-vegetables.html

http://freedesignfile.com/103637-drawing-foods-retro-illustrations-vector-05/

http://clipart.me/premium-vintage/set-of-vintage-food-labels-with-place-for-price-retro-signs-with-grunge-effect-vector-112921

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Vintage Textures:

unrestricted_vintage_design_texture_by_jm_stock-d69cmkq

Old Paper Texture

vintage-book-texture-4

2832585353_7aab8b517b_b

vintage_paper_texture_by_killxthexscenexstock

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References:

http://divsm-stock.deviantart.com/art/Unrestricted-Vintage-design-texture-378502730

Paint canvas texture

http://mgb-stock.deviantart.com/art/Vintage-Paper-Texture-69502771

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Conor Walton:

These are some of Conor Walton’s observational paintings of food.

Butter

dinosaur

judgement8

the-end.03

dreaming_swimmer

wineglass2

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References:

http://www.conorwalton.com/essays/gemma_tipton.htm

http://www.conorwalton.com/essays/brucearnold.htm

http://www.conorwalton.com/essays/thoughts_on_still_life.htm

http://www.conorwalton.com/press_clippings/solitary_enshrinement.htm

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Paul Cezanne:

These are some of Paul Cezanne’s still life paintings of fruit.

Jug-Curtain-and-Fruit-Bowl-Rideau-Cruchon-et-Compotier-by-Paul-Cezanne

The-Basket-of-Apples-by-Paul-Cezanne

Still-Life-With-Apples

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References:

https://learnodo-newtonic.com/paul-cezanne-famous-paintings

http://www.paul-cezanne.org/Still-Life-With-Apples.html

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possible-fonts

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Here is my first idea for a menu! I thought it was too much with the food doodles all along the side, resembling wallpaper so I decided to try other ways of incorporating the doodle designs.

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Logos:

logo colour

This was the first logo I created in the shape of a heart with the healthy food around it. I used the heart shape as the foods are good for your heart and good for you.

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Then I decided to go with another idea for a logo with was the same in some ways, as it included the healthy food but also different there wasn’t in a heart shape.

I didn’t really like the shape of the apple and banana in the above logo so I decided to use the same logo but change certain elements to it.

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I created another drawing of a banana this type making it look slightly better than the previous one and also added the coffee cup as even though it is not healthy it is sold in the canteen.

notebook1

I then had an idea to incorporate a curly kale leaf into the logo as the canteen is called ‘The Curly Kale’. I bought some curly kale in the shop and started to sketch it and then I used colouring pencils to shade it and colour it in.

I didn’t look right as a logo to use for the canteen so I decided to go back to the other idea and mess around a bit more with them.

new-logo

I decided this was going to be my final logo design for ‘The Curly Kale’. In the design above, I didn’t think the banana was shaped like an actual banana.

new-logo2

Here I changed the shape of the banana and gave it a bit more of a curled shape. I also changed the font used in the logo to a white colour as it seemed to work better.

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Final Logo:

Coloured:

colour

Black and White:

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Coloured and Black / White:

This colour scheme is going to be used on my poster about the benefits of an aubergine. I thought this was a good idea to show which one of the fruit/veg from the logo is on the poster.

aubergine

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Doodles Seperate:

Here are the healthy foods that were used in the logo:

aubergine

Aubergine

avocado

Avocado

banana

Banana

broccoli

Broccoli

cheese

Cheese

chickpeas

Chickpeas

kale

Curly Kale Leaf

lemon

Lemon

orange

Orange

pepper

Red  Pepper

tomatoe

Tomatoe

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8 Excellent Reasons to eat more Eggplants/Aubergines:

  • The iron, calcium and other minerals in eggplant supply the essential nutrients required by the body.  All this, while relishing a highly flavorful veggie, is a good deal, indeed! Stuff, grill, bake, roast, stew your eggplants—they’re delicious in most avatars!
  • Eggplants contain certain essential phyto nutrients which improve blood circulation and nourish the brain. But remember—these nutrients are concentrated in the skin of the eggplant, so don’t char and throw it away.
  • They provide fiber, which protects the digestive tract. In fact, regular intake of eggplants can protect you from colon cancer.
  • Eggplant is low in calories, with just 35 per cup. It contains no fat and its high fiber content can help you feel full.
  • For centuries, eggplants have been used for controlling and managing diabetes. Modern research validates this role, thanks to the high fiber and low soluble carbohydrate content of the eggplant.
  • Eggplants have a role in heart care, too. Research studies show they can lower ‘bad’ cholesterol. But you must cook them the right way to get these benefits. Fried eggplant soaks up a lot of fat, making it harmful and heavy. Instead, bake it at 400 degrees, which brings out glorious flavor and gives you all the goodness an eggplant holds!
  • The heart-healthy benefits of eggplant don’t end with limiting cholesterol. Eggplants are high in bioflavonoids, which are known to control high blood pressure and relieve stress.
  • Regular consumption of eggplant helps prevent blood clots—thanks again to Vitamin K and bioflavonoids, which strengthen capillaries.

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http://www.care2.com/greenliving/8-great-reasons-to-eat-eggplants.html

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Final Designs:

Menu and Blackboard:

menu_print        menu_print1

Quote:

quote_print

Benefits Poster:

foodposter_print

Other branding ideas:

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Here are some other ideas how the ‘The Curly Kale’ can brand themselves even further. I created some stationary including a letterhead, envelope, business card and a paper bag that could be used for takeaway orders. Other ideas I came up with were, a hot cup sleeve for takeaway tea / coffee, an apron design and a place card that could be placed on the tables in the canteen with the logo on one side and an inspirational / motivational quote on the other.

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