-Find the gap and Persona Design-
1.1 Find the gap:
1.2 Design Project Definition:
-IBM THINKING PROCESS-
Steps / Phases:
My idea is to create a luxurious range of packaging for candles using patterns that I’ve created. Even though I will be using an existing brand it will still be personal as, I will create the packaging and designs (patterns) which I love to create and also I’ve always wanted to create candle packaging, since I first started to create packaging designs.
Here I looked at other candle packaging designs on the market (competition) and seen how the designed theirs and the colours etc they used.
(Comments on images when clicked on)
MARGO CHASE (Chase Design)
Margo Chase is a graphic designer and founder / executive creative director of the company ‘Chase Design’. They create amazing packaging designs and concepts behind the designs. Here are some of the work that Chase and her company create;
Louise Fili Ltd is a graphic design studio specializing in brand development for food packaging and restaurants. Here is some of the work that Filli creates;
For this project, I want to create a range of packaging for a luxurious Irish brand that creates candles.
I’ve decided to use ‘Avoca’ as a candle company I will use for my packaging. I like what they are about and what they want to achieve with their products. I will only use them as a company and come up with packaging for a made up range solely for the purpose of this project.
I am going to create a range of candles for this brand, which will consist of 4 candles each based on the 4 seasons ( Spring, Summer, Autumn, Winter ). The will have scents and designs both based on the 4 seasons, each with one candle included in the packaging.
‘Avoca is an Irish family-run business that spans one of the world’s oldest surviving manufacturing companies and Ireland’s most exciting stores. There are Avoca perfumes, glassware, ceramics… we even run a world-class garden. We’ve over 700 great people at 11 locations across Ireland and wholesale to dozens of countries worldwide. All from a modest handweaving mill that was established in a rural Irish village in 1723. And never, ever boring we hope. Many of our adventures have been great successes, but not all, of course. What unifies our approach is to try to avoid the average or ordinary. Instead, we look for colour and life and happiness, and seek out the unusual and beautiful. Our mission is to create joy and have fun. In fact we’re selfish, choosing things firstly because we love them and then hoping we’re not alone in our taste. By and large, Avoca don’t do shortcuts: if we’re going to pursue an idea, we don’t waste time, but we like to do it properly, not just for the bottom line. We keep what Avoca offers unique by designing and innovating in-house, and nurturing relationships with like-minded partners, like organic farmers, potters, perfumers and candle makers, for example. Avoca remains a family business, now run by four siblings, their parents and a fantastic team. And in the way of families, exchanges of view can be, let’s say, colourful. Perhaps this is the extra ingredient that separates Avoca from the mainstream, high street. Whatever it is, for now, it’s working. All this is Avoca.
We love detail and colour and whimsy and quality. We relish the unexpected and the smile of discovery. From its inception to create the traditional tailored tweed suits and separates that Avoca was once famous for, our Design Studio has grown wings and flown. It’s a hotbed of inspiration, chock-a-block and chaotic, a bustling hive of ideas and what ifs. It’s the home of our Avoca Anthology women’s wear range. And it’s not only clothing. There are Avoca ceramics & candles, perfumes & bags and more designed here for Avoca Nest: the only limits on our designers’ ideas is that they’re not to be like anyone else’s. Avoca combs the world to find or commission beautiful, interesting fabrics & trims, and we manufacture in Europe, with much of our knitwear, for example, made for us by Italian partners who work closely with our Design Studio, season by season. Moreover, it’s a wonderful, inspiring place to be creative, part of the 16 acres of woodland and gardens in the countryside just south of Dublin where we’ve the Avoca HQ, a garden centre, store and two cafés.’
-AVOCA CANDLE PACKAGING-
I went to Avoca myself to have a look at their packaging and how they laid their labels out. I also needed to see what I needed to put on the labels on the bottom of the box. I was very busy the day I went and I only managed to get these couple of images but they were all I needed to help me;
This was a set-up they had beside their display of candle boxes. I think they were trying to incorporate the Beauty and the Beast theme with it.
These are images of the candle packaging and the labels.
Scents for each season:
-INITIAL DESIGN IDEAS-
All my own templates, designed by me!
Candle Holder Inserts:
Candle Main Box (Inside and Outside):
-PHOTOGRAPHS OF PROCESS-
The following are images of me making the candle packaging, measuring, cutting and sticking the different elements to make my finished boxes.
-FINAL PACKAGING PHOTOGRAPHS-
Gallery of Images;
This project was designed as a personal project, even though I used the brand ‘Avoca’ I created everything else myself and it gave me the opportunity to further my packaging design and pattern making skills.
Ever since I created my Butlers Chocolate Packaging, that I wanted to create packaging design again, and this brief gave me the chance to. I love the whole process of packaging design, from the ideas/concepts to implementing and making it up to the finished piece.
Problems and challenges I faced were, trying to print the templates onto the designs so that I could see then and know were the fold lines were but having them hidden at the same time so they wouldn’t be see to the naked eye. Another challenge I faced, was the measurements and making up the actual boxes. Getting the folds right on the boxes was a task and having the box when it was made up, being all the same length.
I received feedback throughout my project, with an overall positive feedback. People that I showed my work to were impressed with the designs and were excited to see the end product made up.
From this project, I have learned that packaging design and patterns are one of my strongest areas of work and that I enjoy doing it.
If I could do this project again I would create different covers for the boxes as in the end they didn’t seem to have fitted them well or stayed closed and also I would probably photograph some of the boxes better / have better lighting.
Overall, the project turned out really well and I was happy with the finished product. I had achieved another packaging project and improved on my skills this time around.