Packaging-Butlers

Chocolate packaging:

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Reference:

http://jayce-o.blogspot.com/2013/02/beautiful-chocolate-packaging-design-ideas.html

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Butler’s Chocolate:

butlers

( http://www.butlerschocolates.com )

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Butler’s Chocolates:

(Boxed Chocolates)

Here are some of Butlers boxes of chocolates. I love how luxurious and rich the packaging looks without being to over the top.

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(Chocolate Bars)

Here are some of Butlers chocolate bars. Their bars are very plain and simple, definitely not as luxurious or pretty looking as their boxed chocolates.

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(Chocolate Treats)

Here is some other packaging I found on Butlers website. I especially like the last three packaging designs, as they are so different to what butlers normally produces but they still look luxurious. Its interesting how they had an illustrative design in the background behind the letter ‘B’.

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(Thank You Gifts)

I thought that these little thank you gifts were so cute being wrapped with a bow.

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(Wedding Favours)

These are just some simple wedding favour chocolates.

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References:

http://www.butlerschocolates.com/our-products/boxed-chocolates/butlers-artisan-collection-with-24-beautifully-decorated-chocolates.html

http://www.butlerschocolates.com/our-products/boxed-chocolates/butlers-irish-ballotin.html

http://www.butlerschocolates.com/our-products/boxed-chocolates/caramel-and-nut-chocolates-limited-edition.html

http://www.butlerschocolates.com/our-products/chocolate-bars/butlers-milk-chocolate-bar.html

http://www.butlerschocolates.com/our-products/chocolate-bars/butlers-70-dark-chocolate-bar.html

http://www.butlerschocolates.com/our-products/chocolate-bars/dark-chocolate-bar-with-irish-whiskey-pack-of-6-bars.html

http://www.butlerschocolates.com/our-products/chocolate-bars/butlers-milk-truffle-bar.html

http://www.butlerschocolates.com/our-products/chocolate-bars/butlers-milk-chocolate-hazelnut-praline-bar.html

http://www.butlerschocolates.com/our-products/tasty-little-treats/white-mixed-berry-chocolates.html

http://www.butlerschocolates.com/our-products/tasty-little-treats/chocolate-salt-caramels.html

http://www.butlerschocolates.com/our-products/caramels-chewy-sweets/butlers-vanilla-fudge-box.html

http://www.butlerschocolates.com/our-products/caramels-chewy-sweets/butlers-chocolate-fudge-box.html

http://www.butlerschocolates.com/our-products/caramels-chewy-sweets/butlers-chocolate-caramels.html

http://www.butlerschocolates.com/our-products/thank-you-gifts/butlers-160g-spring-ballotin.html

http://www.butlerschocolates.com/our-products/thank-you-gifts/dark-chocolate-ballotin-with-14-chocolates.html

http://www.butlerschocolates.com/our-products/wedding-favours/2-chocolate-box-personalised-wedding-favour.html

http://www.butlerschocolates.com/our-products/wedding-favours/first-class-box-wedding-favour.html

http://www.butlerschocolates.com/our-products/wedding-favours/2-chocolate-wedding-favour.html

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Interesting Packaging Designs:

While I was searching for packaging designs, I came across these really interesting packaging designs.

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I thought that this package design above was a very creative idea for food packaging.

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I really like how the box for these flowers was made. The colour scheme is quite simple but then the box design is amazing! It holds the flowers but also lets you see them too by looking in the sides of it.

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I love how this package design is for gum but the gum substitutes for the teeth in the image.

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This is a great idea for a cigarette box, as it looks interesting but also has a meaning behind it, that by smoking them you are killing yourself and people around you.

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I found these interesting patterns on Kleenex boxes of tissues while shopping and I thought they were really nice patterns and they caught my eye walking pass them.

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Reference:

http://www.creativebloq.com/packaging/inspirational-packaging-912837

http://www.creativebloq.com/packaging/inspirational-packaging-912837?page=1

http://www.creativebloq.com/packaging/inspirational-packaging-912837?page=2

35 Awesome Packaging Designs

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Chocolate Packaging Designs:

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Here is bar I seen and I thought the pattern along the top of the bar was pretty and simple.

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Here is a Butlers box of chocolates I seen. I was looking at how they packaged there boxes of chocolates and also looking at the nice design on the packaging.

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Here is a photograph of the front and back of a 100g Butlers bar.

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Packaging Designs ( Patterns etc):

These are some packaging designs which have patterns on them.

Chocolate-Seasons-Classic-Packaging-Design-2 Chocolate-Seasons-Classic-Packaging-Design-3 Chocolate-Seasons-Classic-Packaging-Design-4

Christmas-Holiday-Chocolate-Bars-Packaging-Design

This design is really nice, putting the pattern into the images on the packaging.

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hearts-valentines-Chocolate-packaging-design

Irresistible-Indulgence-Chocolates-Packaging-Design-2

These are some pattern designs which I found in a book in the library.

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Here are some images I found of patterns in a fashion book in the library. I found some of the patterns really detailed and pretty.

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Reference:

25+ Sweet & Delicious Chocolate Packaging Design Ideas

Fashion Wonderland ( Book )

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Box Packaging Designs:

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box22

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Reference:

http://customizedpackagingboxes.blogspot.ie/2014_03_01_archive.html

http://www.thecoolist.com/chocolate-gifts-20-of-the-worlds-most-beautiful-chocolate-package-designs/

70 Sweet Chocolate Packaging Designs

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Initial Market Research:

(About Butlers)

Butlers Chocolates began life in Dublin’s Lad Lane in 1932. The company was founded by a pioneering lady called Marion Butler who named her luxury chocolate creations Chez Nous Chocolates. Marion established the company in the heart of fashionable Georgian Dublin, making her delicious confections by hand. Marion, who was born in India and moved to Ireland as a young woman, continued to make her delicious chocolates until 1959, when the company was bought by Seamus Sorensen from Cork. The company is still owned and run by the Sorensen family.

The brand was renamed Butlers Irish Chocolates in 1984, in memory of Marion Butler.

The Butlers Chocolate Café concept has now been successfully franchised in several locations around the world. The first franchise opened in New Zealand in 2007; there are now 5 Butlers Chocolate Cafés there. Pakistan is also home to 5 Butlers Chocolate Cafés.

In 2003, the Butlers Chocolate factory relocated from its waterfront city centre location on Sir John Rogerson’s Quay to the IDA Business Park in Clonshaugh. This purpose built state of the art factory is home to Butlers Chocolates today.

Excellence in product quality, taste, packaging and service are at the heart of the company’s philosophy. The product development team at Butlers has always looked to international markets for trends in flavours and taste and to fashion for trends in colours and patterns.

Over the years, Butlers Chocolates has evolved; from Chez Nous to Butlers Irish to Butlers Chocolates. The company has never strayed from its mission to create irresistible chocolates that are accessible to all and, by doing so, to add a little moment of happiness to everyday life. Butlers Chocolates are an affordable luxury that we would like people all over the world to enjoy.

Butlers Chocolates is Ireland’s favourite luxury chocolatier.

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(Competitors)

Lily O’Briens:

Lily O’Brien’s Chocolates started life as the brainchild of Mary Ann O’Brien who, having recovered from a debilitating illness in the early 1990s, discovered her true passion for all things chocolate. Embarking on a journey of discovery, Mary Ann honed her chocolate-making skills among world class chefs and chocolatiers in both South Africa and Europe before starting her own mini enterprise from her Kildare kitchen in 1992. With little more than two saucepans, a wooden spoon and her then toddler, Lily, acting as production manager Mary Ann began to create high quality chocolate recipes for friends and family.

Not satisfied with the scale of her enterprise she soon expanded in the hope of positioning excellent Irish chocolate on the world map. Naming the company after her daughter Lily seemed like the most natural thing to do at the time and since then Lily O’Brien’s chocolates has established itself as one of Ireland’s best-loved chocolatiers.

With Mary Ann still at the helm of the business, the passion that first inspired her chocolate honeycomb hedgehogs is still present in every aspect of the business and family values remain at the very core of Lily O’Brien’s. Based in the heart of Co. Kildare, Mary Ann and her team continue to develop mouth-watering chocolate creations using the finest quality ingredients.

“Each and every chocolates has been created from the passion and pleasure we all share – we hope you enjoy tasting them as much as we enjoy making them for you!”

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Divine:

Divine Chocolate Limited is a purveyer of Fairtrade chocolate. It was originally established in the UK in 1998 as a company limited by shares co-owned by the Kuapa Kokoo cocoa farmers’ co-operative in Ghana, Twin Trading and The Body Shop, with support from Christian Aid and Comic Relief. The Body Shop subsequently handed their shares over to Kuapa Kokoo which increased Kuapa’s share of Divine Chocolate Ltd from 33% to 45.

Divine Chocolate claims that its trading system is unique in that farmers own the biggest stake in the company and share its profit.

The first Divine product, launched in October 1998, was a milk chocolate bar. Since then the range has grown to over 50 products, including 12 different flavoured bars, seasonal specialities, chocolate gifts, drinking chocolate and cocoa.

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References:

http://www.butlerschocolates.com/about-us/about-us-read-more

http://www.butlerschocolates.com/about-us/who-we-are

https://www.lilyobriens.ie/aboutus.aspx

https://www.lilyobriens.ie/petit-indulgence-collection-235g.aspx

https://www.lilyobriens.ie/milk-chocolate-truffle-15g.aspx

https://www.lilyobriens.ie/selection-of-pouches.aspx

https://www.lilyobriens.ie/sticky_toffee_bars.aspx

https://en.wikipedia.org/wiki/Divine_Chocolate

http://client.simplythankyou.co.uk/DivineChocolate/detail.php?productid=ST42983&proddesc=White+Chocolate+With+Strawberries&supercategory=CAT09487&branch=&wcategory=CAT09487&catdesc=Chocolate&treecode=TRE00000&super=0010CAT09487

http://client.simplythankyou.co.uk/DivineChocolate/detail.php?productid=ST43008&proddesc=White+Chocolate&supercategory=CAT09487&branch=&wcategory=CAT09487&catdesc=Chocolate&treecode=TRE00000&super=0010CAT09487

http://client.simplythankyou.co.uk/DivineChocolate/detail.php?productid=ST42974&proddesc=Milk+Chocolate&supercategory=CAT09487&branch=&wcategory=CAT09487&catdesc=Chocolate&treecode=TRE00000&super=0010CAT09487

http://client.simplythankyou.co.uk/DivineChocolate/detail.php?productid=ST112165&proddesc=40G+White+Chocolate+Bar&supercategory=CAT09487&branch=&wcategory=CAT09487&catdesc=Chocolate&treecode=TRE00000&super=0010CAT09487

http://client.simplythankyou.co.uk/DivineChocolate/detail.php?productid=ST112164&proddesc=40G+Milk+Chocolate+Caramel+Bar&supercategory=CAT09487&branch=&wcategory=CAT09487&catdesc=Chocolate&treecode=TRE00000&super=0010CAT09487

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Luxury Chocolate Packaging:

Most luxiourious  chocolate brands have the colour gold in common in the colours used on there packaging. The colour gold is associated with luxury and that is what these brands all want to portray, as there chocolate is rich.

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Art Movements:

As part of the design process I had to choose an art movement from the 1930s onwards to base my design for the packaging around. I had a list of art movements to choose from and I pick three of the ones I liked the best. Then I got images from famous artists of that time and got colour swatches from their work. I also found a font that I thought would suit that art movement.

Art-Movements_ShannenFinlay

The art movement I have chosen is Art Deco. I am creating a pattern as my design for my packaging. I have decided to use colours from an art deco piece of art but to base my pattern design on Indian Americans, as the art interesting and I think with there headpieces full of feathers I could make a unique pattern.

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Art Deco:

Art Deco was a decorative arts and architecture movement that originated in the 1920s in France and developed into a major style in the 1930s in the United States and Western Europe. The Art Deco movement started out with Architecture first and only after this began to venture into other areas of design such as graphic, interior and industrial design. Both individual luxury items and mass-produced crafts were created, but most of all they wanted to symbolise sophistication, luxury and wealth.

Art Deco took different elements from early 20th century art movements such as machine style forms from Constructivism, Futurism, geometric forms from Cubism and the decorative style from Art Nouveau. Above all, modern technology became reflected in the art deco style, which was distinctive with geometric shapes, smooth lines, bright and luxurious colours and streamlined forms. The idea of Art Deco was to create a luxury style but to also make it functional, elegant and glamorous using expensive materials such as lacquer, silver and gold, aluminum and stainless steel. Both architects and designers around the world adopted these style elements

Buildings now became decoratively embellished with designs such as geometric shapes like chevrons, floral patterns and sunrise shaped patterns. Buildings either used repeating patterns created by a machine or over the top handcrafted designs to decorate their buildings. Art Deco designs made ordinary buildings look rich and beautiful.

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Design Brief:

design-brief-1 design-brief-2

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Market Research:

Market-Research

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Initial Patterns:

This pattern was one I quickly done up, not relating to Art Deco but I thought it was quite interesting.

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The following patterns are patterns I initially created when I read the brief. Some of them I really liked but I soon realised that I wanted a pattern that was based off of the Art Deco  Era.

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After looking more into Art Deco, I created these designs on illustrator and just played about with shapes and layout.

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Here are some other patterns I created which I coloured and then applied to a chocolate bar layout.

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Art Deco Architecture (Dublin):

Then I began to look at Art Deco Architecture, as I thought it would be really interesting to create a pattern based on that. Last year, I went on a class trip around Dublin City to look at Art Deco styled architecture and these are some images I took. I wanted to look at these photos first and see if I could take aspects of the Art Deco architecture and turn it into a pattern design.

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The Chrysler Building:

After looking at Art Deco architecture, I came across the Chrysler Building in New York city and decided I wanted to base my pattern on this building, as it is a visually interesting looking building.

Here is a link to a post about the Chrysler Building which I done as part of my contextual and cultural referencing class:

*Chrysler Building Blog Post*

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I decided to focus my design / pattern on the top of the Chrysler Building, as it has a beautiful design for the actual architecture to the windows. I actually found the windows on the Chrysler Building very interesting and decided to create designs based for them. I looked at the shapes in the windows and realised they were basically just lines and triangles.

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OLYMPUS DIGITAL CAMERA

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References:

http://www.chrysler.org/membership/donation-of-art/

http://randomlittledeviant.deviantart.com/art/Chrysler-Building-81062114

http://www.skyscrapercity.com/showthread.php?t=1266087&page=6

http://gonyc.about.com/od/attractionslandmarks/p/chrysler_building.htm

https://www.flickr.com/photos/adamm/91054499

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Patterns:

After looking at images of the windows on the Chrysler Building I began to draw some pattern designs in my notebook and then tried to re-create them in illustrator as a vector image and these are the designs that I created below:

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Then I used the pattern swatches in illustrator and began to put in the shapes and designs I had created and make a pattern out of them, which was really fun and interesting to learn.

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Colour Schemes:

These are some colour schemes I came up with that related to Art Deco.

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Coloured Variations ( Patterns ):

Using my colour schemes, I coloured in my patterns to see what they would look like.

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First Design:

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I done two variations of the colour schemes here.

When I printed this out as a test print, I realised that the pattern seemed much bigger on the die-cuts than it did on the screen, so I had to change the sizing of my pattern for it too work and look the way I wanted it too.

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Here is some intitial photographs I took of my box design, as we were practicing using the camera and setting up our packaging designs. After this I decided to change the shape of my box as I wasn’t really loving the shape of this box below.

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New Box Template:

This my die-cut I created myself, using illustrator after getting inspiration from a box of chocolates I had seen while shopping.

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Here is my die-cut with my chosen pattern design placed on it:

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Bar:

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Chocolate Information:

After looking at Butlers Packaging, I wanted to keep in theme with the luxurious look to it, by having a bow and ribbon wrapped around it. So here are the cards I created for my packaging which would have all the relevant information on them. I also decided to use the colour from my pattern for the writing to tie it in.

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The fonts I used for these were:

Snell Roundhand

The font I used for ‘Milk Chocolate Vintage Series Chocolate Collection’ is called Snell Roundhand.

About the font:

This font is based on the handwriting of English writing master Charles Snell.

Designer: Matthew Carter

Year: 1966, 1990

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Also I used Myriad and Myriad Pro for the other pieces of text including all the information regarding the ingredients, the weight of the bar etc.

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References:

http://www.identifont.com/similar?VV

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Bar and Box:

Here is my final packaging design including the die-cuts and the photographed images.

I wanted my pattern to relate to the Art Deco Era but I also wanted it to be modern, luxurious and simple.

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Here is my 3D model of my box and bar photographed with the ribbon and card attached to them. I bought some white ribbon and wrapped it around the bar and also created the bows for it myself too.

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Photographs:

These are the photographs I took of my packaging and they were edited in photoshop then.

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Font:

The font I used for ‘Milk Chocolate Vintage Series Chocolate Collection’ is called Snell Roundhand.

About the font:

This font is based on the handwriting of English writing master Charles Snell.

Designer: Matthew Carter

Year: 1966, 1990

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References:

http://www.identifont.com/similar?VV

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A2 Presentation Sheets: